After spending over 20 to 25 years each in the rural, food and agri industry, our founders realized that most mainstream food brands were not doing justice either to consumers or to farmers. Consumers were not getting access to the best food products and farmers were not getting access to the best livelihoods. They took it up as a life mission to change this forever by rediscovering the best food products grown sustainably in the most agro-ecologically sustainable clusters across rural India and by creating a unique marketing model that was fair & good for both consumers & farmers.
Nitin Puri has over 25 years of experience in senior roles at ITC, Reliance Retail, MCX and Yes Bank. He has worked across functions and industries including Sales, Operations, Supply Chain, Commodities, Retail and Banking. He completed his B. Tech from NIT Kurukshetra, MBA from IRMA Anand and AMP in Agribusiness from Cornell University, Ithaca NY.
Manoj Karki has over 22 years of experience in Sales & Distribution, Operations and Commodities domains in leadership positions at Amul, Wrigley’s, ETG and FDRVC (A JV of Tata Trusts & MoRD, GoI). He completed his B. Com from University of Lucknow, MBA from IRMA Anand and MBA from Esade Spain.
Vaishali Puri has over 22 years of experience in Finance, Accounts, Audit and NBFC domains through her work experience in leadership roles at Deloitte, WNS and SEWA Grih Rin. She completed her B. Com from Nagpur University and is a Chartered Accountant.